The Change through Fun video depicted seemed to illicit a behavior changes and prompted people to take the “Piano Stairs” as opposed to using the escalators. This initiative was an effort to increase people’s NEAT (non-exercise activity thermogenesis) levels, thus increasing caloric expenditure. Many people resist proven fitness programs because the programs may be considered too difficult and have a “dread factor."
Fun is not a necessary component for change, but the element of fun does make change easier. People seek change for many reasons; avoiding of a life-threatening condition, elevated sports performance, increase in pay or academic achievement. Unless people realize the need for change, change will not occur (Anshell, 2014). So, fun is not necessary for change but it can ease the burden and make adherence to a protocol more palatable.